Microeconomics for Managers

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$9.88 - $57.53
UPC:
9780393976786
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2003-09-10
Author:
David Kreps
Language:
english
Edition:
1

Product Overview

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porters five forces, signaling, transaction costs, and incentives.

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