Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

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$7.78 - $34.20
UPC:
9780073225692
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2005-11-21
Author:
William Bearden;Thomas Ingram;Raymond LaForge
Language:
english
Edition:
5

Product Overview

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

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