Marketing (Marketing Titles from Burrow)

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$11.94 - $34.89
UPC:
9780538446648
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2008-01-15
Author:
James L. Burrow
Language:
english
Edition:
3

Product Overview

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a big picture perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

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