Product Overview
This primer for Internet content business models addresses Net users' demands for additional value and services. In part one, Tomsen (a consultant in the private sector) explores the definition and real-world implementations of value exchange, premium content and services, and emergent selling and payment models on the Web. Part two focuses on how Web publishers can enhance and monetize value exchange (provide membership, cookies, and personalize and reward the user's experience). The result, the author hopes, is killer content, content satisfying the goals of visitors in exchange for loyalty or buying power. Contains glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)
