FT Guide to Strategy (2nd Edition)

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$9.34 - $80.74
UPC:
9780273650225
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2000-09-28
Author:
Richard Koch
Language:
english
Edition:
2

Product Overview

Developing a good strategy is remarkably simple. Yet strategy has become remote from those who need it most: managers and entrepreneurs. This bestselling guide clarifies key strategic concepts and demonstrates how you can build a profitable strategy for your business. *Demonstrating the power of strategy to raise profits. *Providing a DIY strategy kit for managers. *Distilling strategic thinking since 1960. *Providing a lively A-Z of strategy concepts, terms and techniques.

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