E-Marketing (5th Edition)

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$7.58 - $59.16
UPC:
9780136154402
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2008-10-31
Author:
Judy Strauss;Raymond Frost
Language:
english
Edition:
5

Product Overview

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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