Developing Successful Sport Sponsorships Plans (Sport Management Library128)

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$8.84 - $36.86
UPC:
9781885693877
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-04-01
Author:
David K. Stotlar
Language:
english
Edition:
3

Product Overview

In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new Best Practices section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.

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