Business Research Methods with WebSurveyor Certificate

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$90.05 - $112.56
UPC:
9780324182392
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
2002-06-15
Author:
William G. Zikmund
Language:
english
Edition:
7

Product Overview

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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